Vol.6
When I imagined the lifestyle of a "post-COVID-19" world, I wanted to create a product that would cheer people up just by looking at it.
■The current website has a new catchphrase, " Something Old Something New, " along with a brand image that's a little different from before. What made you decide to go beyond the cool image of the past and create something fun?
"It's definitely COVID-19. With so many restrictions in place, it can be depressing, right? And it's been going on for over a year now... A cool look is nice, but being too calm can be tiring. It's not the kind of mood I'm in right now. COVID-19 will still be around this year, but I thought it would be nice to create new items or plan things that can brighten people's moods. So I tried changing the image. Since everyone is spending more time at home, I thought I'd try making something that can be used at home. There are fewer opportunities to dress up and go out, and scarves and dresses are being worn less. So I wanted to create something that can brighten people's moods a little in this new lifestyle, something that is visually pleasing. I think this isn't just me, but the mood of the world as a whole. So I wanted to make something more pop than before, something a little brighter that's close to home, something that will cheer you up in just a little bit. I tried making something with brighter colors, something more multi-colored."
So there have been changes in the color and pattern combinations as well.
"There are more and more pop colors. They seem to cheer up the eyes."
